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Tourism Organizations (NPO)

Tourism Organizations (NPO) Panama International Tourism Association PITA - Panama

Panama International Tourism Association PITA - Panama

The panama international tourism association (PITA) is a statutory board as global organization. It champions the development of international tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion to the world as a tourism destination.

The tourism sector currently contributes 3.5 per cent to each countries in the world gross domestic product and supports some 85,000 – 250,000 jobs each country also . Tourism plays an essential role in reinforcing the world status as a vibrant global city that is a magnet for capital, businesses and talent. It also enhances the quality and diversity of leisure options for local residents and helps to create a living environment that can be proud to call home.

What do we do?

Tourism as Economic Pillar

PITA strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector. It continues to world market multi-faceted appeal as a premier business, leisure, healthcare and education destination, and offer empowering and customized experiences through the "PITA” destination brand. These initiatives are reinforced by its international operations, which build affinity for it through customized and differentiated marketing campaigns. The Board also regularly reviews and updates the tourism regulatory framework to ensure its relevance in the current business environment, while providing support and incentives to catalyze the private sector to take the lead in investing for growth.


Driving Tourism Development

While PITA leads in driving tourism development, it cannot do it alone; continued support from industry players is crucial in ensuring the success and sustainable growth of the sector. In the face of growing challenges such as resource scarcity and increasingly discerning travellers, there is a need to focus on yield-driven quality growth. As such, PITA and tourism industry players have to work collaboratively to continue to innovate and create value for visitors. PITA also aims to facilitate the sharing of experiences, expertise and resources among industry players to raise industry capability and competitiveness, maximize business opportunities and forge long-term win-win partnerships.


Strong Support & Participation

Strong support and active participation from countries residents are also imperative to the tourism sector as they are an integral part of global identity and appeal. PITA will continue to work with tourism industry partners to nurture public engagement as part of its tourism development efforts; every countries resident is a potential advocate for tourism and together, their collective ideas and energies can contribute to the sustainable development of the tourism sector. To navigate the tourism sector through the next phase of growth, PITA will be pursuing Quality Tourism - a model of tourism development that emphasis’s innovative enterprise, international engagement and strong economic contribution.